For the last four months I have conducted interviews and made observations of social activity of 16 Senior Level Student Affairs Leaders. These participants include positions such as Dean of Student up to Vice President & Senior Vice Chancellor in both student affairs and enrollment management.
While I am still in the midst of data analysis, a few patterns are coming across loud and clear that I wanted to share. In particular, how I see many of these leaders using Twitter to engage with students. I have found their use of Twitter as a tool with their campus communities to be extremely inspiring and the type of leadership behavior that all higher education professionals will need to become accustom to and competent with in the future.
Social media provides these Deans and Vice Presidents access and immediate reach to their campus communities. The impact is all documented through conversations on Twitter itself.
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